What happens when a firearms expert and a luxury concealed carry brand join forces?

This was one of the first times we saw the Sofia x Zendira bag in action—thrown into the lineup at an early shoot to see how she photographs. Spoiler: she held her own and stole the show.

This is when we realized good wasn’t good enough. During our first live range test, we discovered key opportunities to improve both the bag’s design and the holster. A few thoughtful tweaks later—and we locked in a smoother, faster, and more consistent draw.

From leather samples to magnet placements, this is us making those last tweaks at the factory to get every detail just right. Because when it comes to a bag this special, good enough isn’t good enough.