Privacy policy

ZENDIRA PRIVACY POLICY

Last Updated: October 30, 2026

Zendira LLC ("Zendira," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit zendira.com, purchase our products, interact with our brands, participate in promotions, or otherwise use our websites and services.

This policy applies to Zendira and STRAPPED by Zendira, including our online store, customer communications, marketing campaigns, affiliate and creator programs, and related services.

By using our website, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for particular processing activities, we will request that consent separately.

  1. Information We Collect

We may collect the following categories of personal information.

Information You Provide

  • Contact information: Name, email address, phone number, billing address, and shipping address.
  • Account information: Customer account details, account preferences, purchase history, and information associated with loyalty or rewards participation.
  • Purchase information: Products purchased, transaction details, order values, shipping selections, returns, exchanges, and payment status.
  • Customer service information: Messages, correspondence, return requests, warranty inquiries, and other information you provide when communicating with us.
  • Marketing preferences: Email and text-message subscriptions, consent preferences, and communication history.
  • Reviews and customer content: Reviews, testimonials, photographs, videos, social media usernames, links, captions, and other materials you voluntarily submit.
  • Promotional participation: Information submitted through contests, surveys, giveaways, customer-content campaigns, waitlists, or other promotional programs.
  • Affiliate and creator information: Contact details, social media profiles, referral information, payment or commission details, and information necessary to administer applicable programs.

You may choose not to provide certain information, but doing so may prevent us from completing particular transactions or providing requested services.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may collect:

  • IP address and approximate location derived from that address
  • Browser type, operating system, and device information
  • Pages viewed, products viewed, and navigation activity
  • Referring websites and search information
  • Shopping cart activity and checkout interactions
  • Cookie identifiers and similar technical identifiers
  • Advertising interactions and attribution information
  • Website performance, diagnostic, and error information
  • Session activity and interaction data collected through authorized analytics or experience-improvement tools

We may associate certain website interactions with your customer account or contact information when permitted by applicable law and your privacy choices.

Information From Other Sources

We may receive information from service providers, payment processors, shipping companies, advertising partners, social media platforms, affiliate networks, and other sources that support our business operations.

This may include transaction confirmations, delivery updates, fraud-prevention information, marketing attribution, referral activity, and other information relevant to services you request.

  1. How We Use Personal Information

We use personal information for legitimate business purposes, including to:

  • Process orders, payments, refunds, exchanges, and returns
  • Fulfill and ship purchases
  • Provide customer service and respond to inquiries
  • Create and maintain customer accounts
  • Operate rewards, affiliate, referral, and promotional programs
  • Send transactional communications and order updates
  • Send marketing communications where permitted
  • Request, verify, moderate, and display customer reviews
  • Personalize relevant website experiences and product recommendations
  • Understand shopping behavior and improve the customer experience
  • Measure advertising performance and campaign effectiveness
  • Prevent fraud, protect our systems, and enforce our policies
  • Maintain business, financial, and compliance records
  • Comply with legal requirements and respond to lawful requests
  • Exercise or defend legal rights

We may also use aggregated or deidentified information for analytics, reporting, planning, and business improvements, subject to applicable law.

  1. Shopify and Our Ecommerce Services

Our online store is powered by Shopify.

Shopify provides ecommerce infrastructure and services that support storefront operation, customer accounts, checkout, payment processing, fraud prevention, order administration, analytics, and other commerce functions.

Depending on our enabled Shopify features and your privacy choices, Shopify may process information for additional services, including advertising measurement, personalization, and other enhanced commerce capabilities.

Shopify's collection and use of personal information are further described in the Shopify Consumer Privacy Policy

Some payment information is processed directly by Shopify, payment networks, or other authorized payment providers. Zendira does not generally receive or store complete payment-card numbers through its ordinary Shopify checkout.

  1. Third-Party Services and Business Partners

We use third-party services to help operate and improve our business. Depending on the services currently enabled, these may include:

Shopify (including the Shop app / Shop Pay): Ecommerce, accounts, checkout, customer information, orders, payments, and analytics.

Klaviyo: Email and SMS marketing, customer segmentation, marketing automation, and shopping-event tracking.

Google services: Website analytics, advertising measurement, search-related services, and advertising tools.

Meta services: Advertising, campaign measurement, audience management, and related marketing functions.

Affiliatly: Affiliate registration, referral tracking, attribution, commission administration, and related affiliate program services, which may involve affiliate contact details, referral data, order information, and commission records.

UpPromote and other previously used affiliate or referral providers: Affiliate enrollment, referral tracking, attribution, commission administration, and creator or affiliate program support.

ShareASale or other affiliate networks: Affiliate referral tracking, attribution, commission administration, and related program reporting, where enabled.

Lucky Orange: Website analytics and customer experience analysis, which may include session recordings, heatmaps, visitor interactions, navigation activity, device information, and form analytics, depending on our enabled settings. We use these tools to identify usability problems and improve our website. Sensitive information is subject to available masking controls and applicable privacy requirements.

HeyCatch: Website analytics, such as pages viewed, on-site interactions, referring pages, and device and browser information, used to understand how visitors use our website and improve it. HeyCatch runs only if you accept analytics cookies.

Okendo and Judge.me: Customer review collection, review-request communications, product ratings, verified-purchase checks, and publication of customer reviews, including photographs or videos customers choose to submit. These providers may process customer names, email addresses, order details, product information, review content, and related information necessary to administer review services. Reviews may also be displayed through authorized Shopify review integrations.

Smile.io or other rewards services: Customer loyalty and rewards administration, where enabled.

Customizery or other product customization tools: Product-option management and information necessary to fulfill personalized or configured orders, where enabled.

ShopPad (Infinite Options and Tracktor): Product add-on options and personalization fields you choose on product pages, and order-tracking lookups, which may involve order numbers, email addresses, product selections, and shipping status.

Checkout+, shipping protection, return-management, fulfillment, and delivery providers: Order protection services, returns, exchanges, shipping, delivery, and related customer support.

Redo: Returns, exchanges, and order-protection services, which may process customer names, email addresses, order details, products purchased, shipping addresses, and return or exchange requests.

Restock Rocket: Back-in-stock and restock notifications, which may process email addresses or phone numbers, products customers request notifications about, and notification history.

STOQ: Pre-order and back-in-stock tools, which may process email addresses or phone numbers, product and variant interest, and pre-order or notification details.

Countdown Timer (Essential Apps): Countdown timers and promotional banners on product and cart pages, which may collect basic technical and usage information such as device, browser, and page interactions needed to display timers.

Terms and Conditions in Cart: A terms-acceptance checkbox in the cart, which may record whether a customer accepted the terms before checkout.

We may also use website hosting, security, fraud-prevention, customer-support, survey, form-processing, and other operational providers.

These providers receive information reasonably necessary to perform the services we use them for. Some act as service providers or processors on our behalf; others may process information independently under their own privacy terms.

The presence of a provider's name in this section does not mean every feature offered by that provider is active on our website.

  1. Cookies, Pixels, Analytics, and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website and understand how visitors use it.

These technologies may support:

Essential functions: Shopping carts, checkout, account access, security, fraud prevention, and website operation.

Analytics and performance: Understanding site traffic, errors, visitor interactions, and website performance.

Personalization: Remembering preferences and improving relevant shopping experiences.

Advertising and attribution: Measuring campaigns, understanding advertising performance, and presenting relevant advertisements where permitted.

Some technologies are placed by Shopify, while others may be provided by our analytics, marketing, or advertising partners.

Cookie availability, categories, and retention periods may change as our services evolve.

You can manage cookies through your browser settings and, where available, through the privacy-preference controls provided on our website.

Where applicable law requires consent for nonessential cookies or similar tracking technologies, we will obtain that consent before activating the affected processing.

We also honor applicable privacy choices and legally required opt-out signals, including Global Privacy Control signals where required.

You may learn more about managing browser cookies at All About Cookies

  1. Email, SMS, MMS, and RCS Communications

If you subscribe to or otherwise consent to receive our marketing communications, we may contact you through email, SMS, MMS, or RCS messaging, depending on the services we offer and your preferences.

Marketing messages may include product launches, promotions, restock announcements, abandoned-cart reminders, brand updates, and other offers.

Marketing consent is not a condition of purchase.

You can unsubscribe from promotional emails using the unsubscribe link in the message.

You may opt out of marketing text messages by replying STOP where supported or by following the instructions provided in the message.

Message frequency varies. Message and data rates may apply.

We may continue to send nonmarketing communications necessary to complete transactions, provide customer service, or meet legal obligations.

  1. Advertising and Data Sharing

We may use personal information and website interaction data to measure, optimize, and deliver advertising.

Depending on our enabled integrations, this may involve sharing identifiers, purchase-event information, browser activity, or other relevant information with advertising platforms such as Meta, Google, Shopify, and their authorized service partners.

Certain disclosures for targeted or cross-context behavioral advertising may be classified as a "sale," "sharing," or processing for targeted advertising under applicable privacy laws, even when we do not receive money in exchange for the information.

We do not represent that all advertising-related disclosures fall outside those legal definitions.

Where required by law, we provide applicable rights to opt out of sales, sharing, or targeted advertising through our available privacy controls and request processes.

We do not knowingly sell or share personal information belonging to children in violation of applicable law.

  1. Customer Reviews, Social Media, and User-Generated Content

Customers may voluntarily submit reviews, testimonials, photographs, videos, captions, social media posts, and other content through our website, social media accounts, campaigns, or submission forms.

We may collect the information contained in those submissions, including your name, username, likeness, voice, content, and associated participation details.

We may use Okendo, Judge.me, or other authorized review platforms to request, collect, verify, moderate, and display customer reviews. Review requests may be sent using contact and purchase information associated with an order. If you submit a review, your rating, review text, display name, and any photographs or videos you provide may be publicly displayed in accordance with the review submission process.

Review platforms may also use purchase information to identify verified buyers. We may retain reviews and related records as reasonably necessary to administer our review programs and comply with applicable law.

For campaigns that offer separate marketing permission choices, we record those choices and use the submitted content only within the scope authorized by the customer and otherwise permitted by law.

Permission to use customer content in website and organic marketing does not automatically authorize use in paid advertising.

Simply tagging Zendira or STRAPPED or publishing a post publicly does not automatically give us advertising rights to that content.

Our Terms of Service, including the Customer Content License and Usage Policy in Section 11.2, describe applicable content licensing and usage permissions.

We may retain submission records, content-use selections, and related authorization information to administer our campaigns and document the permissions granted.

If a promotion provides a complimentary product or other incentive, additional participation terms may apply. Participants may also be required to disclose the material relationship in their public content.

  1. Affiliate and Creator Programs

Through our affiliate and creator programs, including programs administered using UpPromote or other authorized providers, we may collect:

  • Names and contact information
  • Social media accounts, websites, and promotional channels
  • Referral links, coupon codes, and attribution information
  • Referred sales and commission records
  • Payment and tax information where necessary
  • Program communications and participation history

We use this information to review applications, administer participation, calculate and pay commissions, detect abuse, maintain records, and comply with applicable requirements.

Program-specific terms and privacy notices may supplement this policy.

  1. How We Disclose Information

We may disclose personal information to the following categories of recipients for legitimate purposes:

Commerce and operational providers: Ecommerce platforms, payment processors, fulfillment services, shipping carriers, return-management providers, and fraud-prevention services.

Marketing and analytics providers: Email and messaging platforms, analytics services, advertising networks, and attribution services.

Customer review providers: Review platforms, including Okendo and Judge.me, that help request, verify, collect, moderate, and display customer reviews.

Affiliate and rewards partners: Service providers administering referral, loyalty, and creator programs.

Professional advisers: Attorneys, accountants, insurers, and other advisers providing professional services.

Legal and regulatory recipients: Courts, regulatory authorities, law enforcement, or other parties when disclosure is legally required or appropriately necessary to protect rights or safety.

Business transaction parties: Potential successors or participants in a lawful merger, acquisition, financing, restructuring, or business transfer.

We do not authorize service providers acting on our behalf to use personal information for unrelated purposes except as permitted by their agreements and applicable law.

  1. Data Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

These measures may include access restrictions, reputable service providers, encrypted connections, account security features, and appropriate business procedures.

However, no internet transmission, electronic storage system, or security method is guaranteed to be completely secure.

If you believe your account or personal information has been compromised, please contact us promptly.

  1. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including processing orders, maintaining customer accounts, providing services, supporting marketing activities, maintaining financial records, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods depend on the type of information, its purpose, applicable legal requirements, and our legitimate business needs.

Marketing information may be retained until you unsubscribe or request deletion, subject to legally permitted retention and suppression records.

Affiliate, review, promotional, and content-permission records may be retained as needed to document participation, financial obligations, reviews, and permissions previously granted.

When information is no longer needed, we may delete, anonymize, or securely retain it in accordance with applicable law and our recordkeeping obligations.

  1. Your Privacy Rights and Choices

Depending on where you live and the laws applicable to Zendira, you may have rights to:

  • Know whether we process your personal information
  • Access or obtain a copy of certain personal information
  • Request correction of inaccurate information
  • Request deletion of eligible personal information
  • Request data portability
  • Opt out of certain targeted advertising, sales, or sharing
  • Withdraw consent where processing depends on consent
  • Object to or restrict certain processing
  • Appeal a decision regarding a privacy request where applicable
  • Exercise your privacy rights without unlawful discrimination or retaliation

These rights are subject to applicable legal exceptions and identity-verification requirements.

To submit a request, contact:

customerservice@zendira.com

Please include enough information for us to identify your request and verify your identity where appropriate.

We may request additional information when necessary to protect against unauthorized access or disclosure.

If applicable law provides an appeal right, you may request reconsideration by contacting us at the same address and identifying your request as a privacy appeal.

We will respond within the timeframes required by applicable law.

  1. California and Other U.S. State Privacy Rights

Residents of California and other U.S. states may have additional privacy rights under applicable law.

Depending on the law and our processing activities, these may include the right to opt out of targeted advertising, sale or sharing of personal information, certain profiling, and other legally specified practices.

California residents may have additional rights concerning categories of information collected, sources of information, business purposes, disclosures, and applicable sensitive-information practices.

We will honor applicable legally recognized browser-based opt-out preference signals, including Global Privacy Control, where required.

Where our website provides a "Your Privacy Choices" or data-sharing opt-out mechanism, customers may use that mechanism to exercise the choices it supports.

You may also contact customerservice@zendira.com for assistance with an applicable privacy-rights request.

We do not discriminate unlawfully against individuals for exercising their privacy rights.

  1. International Visitors

Zendira is based in the United States.

If you access our services from another country, your personal information may be processed in the United States or other countries where Shopify and our authorized providers operate.

Depending on your location, applicable privacy law may give you additional rights regarding collection, processing, international transfers, or complaints to a data protection authority.

Where legally required, we rely on an appropriate lawful basis for processing and implement applicable safeguards for international transfers.

You may contact us to exercise any applicable rights or request additional information about our processing activities.

  1. Children's Privacy

Our website and products are directed primarily toward adults.

We do not knowingly collect personal information from children under 13 or knowingly process children's personal information in violation of applicable law.

If you believe that a child has submitted personal information to us without appropriate authorization, please contact customerservice@zendira.com so we can review and address the matter.

Certain promotions, affiliate programs, or customer-content campaigns may be limited to participants aged 18 or older, as stated in their specific terms.

  1. Automated Processing and Fraud Prevention

We and our service providers may use automated systems to help identify fraudulent transactions, assess transaction risk, manage shopping experiences, and operate marketing or analytics services.

Shopify and our payment or fraud-prevention partners may independently employ automated systems under their applicable terms and privacy practices.

Where applicable law grants rights relating to decisions based solely on automated processing that produce legal or similarly significant effects, we will provide those rights as required.

  1. Third-Party Websites and Services

Our website may contain links to websites, social media platforms, payment services, and other services operated by third parties.

We do not control the privacy practices of independently operated third-party services.

We encourage you to review their applicable privacy policies before sharing personal information.

  1. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, technology, services, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date above.

If required by applicable law, we will provide additional notice or obtain consent before implementing material changes.

The current version will be available on our website.

  1. Contact Us

For privacy-related questions, requests, or complaints, please contact:

Zendira LLC

Email: customerservice@zendira.com

Mailing address:

5900 Balcones Drive, Suite 100 Austin, TX 78731 United States

Website: https://zendira.com

If you are dissatisfied with our response, you may have the right to contact an applicable regulatory or data protection authority.

Related Policies