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ZENDIRA is a brand committed to designing the future of how women protect and defend themselves.

ZENDIRA was created in 2021 by Julie Willis, who knows from firsthand experience how feeling confident in your ability to defend yourself can transform your life for the better.

We’ve dedicated the past few years to carefully examine every delicate detail that prevents modern women from comfortably carrying their firearm of choice and we’ve crafted innovative solutions that blend accessible defense with chic style.