CONCEALED CARRY, BEAUTIFULLY

Zendira began with a conversation between our founder, Julie Willis, and a woman who was afraid to do her job. She was a realtor in Austin, TX who never knew who might walk through the door of an open house. She wanted to feel prepared, but she also wanted a bag that reflected her polished, professional, and feminine personal brand.

When Julie looked at what was available, the problem was obvious. Most “concealed carry” purses were poorly made, bulky, or unsafe. Many used cheap faux leather and “universal” holsters that failed to protect the trigger or hold the firearm securely. Some relied on zippers that made access unreliable, while others locked entirely, turning a defensive tool into something unreachable when seconds matter.

Zendira was created to give women a better option, a designer bag built around safety, discretion, and function, crafted beautifully enough to carry every day.

Every Zendira bag starts from the inside out. Instead of adding a “gun pocket” as an afterthought, our designs are engineered around a dedicated concealed compartment that keeps your firearm under your control and accessible.

Each Zendira bag features:

• A dedicated concealed compartment with magnetic access (no noisy zippers or velcro)
• Compatibility with custom kydex trigger guards or velcro-backed kydex holsters
• True left and right handed configurations to accommodate as many women as possible
• Clear separation between firearm and personal items
• Testing and input from women who actually carry

We believe that “universal” holsters are anything but universal. They are often little more than floppy nylon sleeves that fail to cover the trigger and do not secure the firearm in a consistent draw position. Zendira bags are built for real world safety, not one size fits all shortcuts.

Our design philosophy is simple: if it doesn't meet our standards, it isn’t beautiful.

A Zendira bag supports how you choose to carry.

Whether your firearm is in a holster on your body, like in the Phlster Enigma, or within the dedicated compartment, your bag remains a trusted part of your daily setup. The same magnetic pocket that holds a firearm can also hold your phone, passport, or other valuables while traveling.

Inside, every compartment is intentionally organized for modern life. Your wallet, lipstick, charger, and keys each have a place, making it easy to stay ready for whatever your day holds.

Zendira bags are loved by women who carry and by women who simply appreciate exceptional craftsmanship. Whether it’s the Friday on a morning walk, the Saturday for dinner, or the Monday for client meetings, every bag blends purpose and polish effortlessly.

One bag, every day, every way you carry.

Every bag is handcrafted in León, Mexico using either top or full grain leather and jewelry grade hardware. The cut resistant webbing added to our straps ensures strength and security without sacrificing style. Inside, carefully designed compartments keep everything in place whether it’s a compact firearm or your favorite shade of lipstick.

Zendira proves that practicality and polish can live in the same bag.

The Friday
Our original crossbody that became an icon. Magnetic access, compact design, perfect balance of form and function.

The Saturday
Refined curves, luxe details, and room for a larger firearm. The next level of concealed carry.

The Active Friday
Lightweight, sport ready, and built for movement.

The Monday
Professional and polished with discreet concealed carry built in.

Explore them all →

Whether it’s protection or your everyday essentials, Zendira makes space for it all.