Product & Company Updates

If you ask someone unaware of the intricacies of concealed carry handbags, they may think it’s not a big deal—after all, it’s just a purse where you can hide your...

It sounds like a military-grade strategy or a complex mechanism established by banks to ensure the maximum safekeeping of some valuable gold ingots. However, nothing could be further from the...

Zendira started by designing concealed carry purses to solve a problem our founder's friends had. Now, we're able to widen our friend circle to include YOU. How do we treat...

This Memorial Day Weekend, you have to get ready. And we mean ready—with the National Rifle Association’s Annual Meeting and Exhibits right around the corner, it’s time to get a...

It’s that time of the year again—the NRA Fashion Show is upon us once more, and the excitement is palpable. Why wouldn’t it be?! It’s the perfect combination of everything...

“A zipper won't make a bag, but it can break it.” -unknown Let us into the development office of a new, or familiar, factory and the first thing we’ll do is...

 JOIN THE WAITLIST NOW Our waitlist is now live! Thanks to a viral TikTok video, our waitlist took off. After only one week, thousands of people have already signed up. Waitlist...

"How long do you want these bags to last?" a manufacturer once asked our founder. How do you think most companies answer? More than one season? Designing a collection for generations...

Call it a setback. Call it a challenge. We decided to call it the One Sweet Setback Giveaway. Our setback is, however you measure it, big. Our first order has...

Owning a handgun and learning all there is an individual process. After all, everyone has different priorities, styles, and concerns. But women interested in handguns have one thing in common—making their...

Toy guns for boys and dolls for girls, right? Oh come on... Those little girls have grown up and are choosing based on what they like and want - and...

The holiday season is here, which means it's time to finish shopping. We know you are quite sad that our collection is not out just yet—believe us, we are too. But...